Lego is targeting US regions where there’s the potential to grow sales with regional marketing strategies and plans to open its first US factory in 2025, a $1 billion facility in Richmond, Va. “On the east coast and in the north, we’re already very strong, but it leaves a lot of potential elsewhere, and we think we can succeed with that over the coming years,” said Chief Operating Officer Carsten Rasmussen.
Full Story: Richmond BizSense (Va.) (4/14)