Lego looks to build bigger US Sales with VA factory

Apr 18, 2023 | News

Lego is targeting US regions where there’s the potential to grow sales with regional marketing strategies and plans to open its first US factory in 2025, a $1 billion facility in Richmond, Va. “On the east coast and in the north, we’re already very strong, but it leaves a lot of potential elsewhere, and we think we can succeed with that over the coming years,” said Chief Operating Officer Carsten Rasmussen.

Full Story: Richmond BizSense (Va.) (4/14)

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